As Social Media and Content Coordinator, Mina helps connect SABIAN’s sustainability work with the musicians, employees, and communities who use its products.
Working alongside colleagues focused on operations and production, Mina ensures that sustainability is visible across campaigns and channels. This reinforces SABIAN’s commitment to reducing emissions intensity and supports culture change inside the organization as employees see their efforts reflected publicly.
From highlighting energy efficiency upgrades to sharing stories about team initiatives, Mina uses SABIAN’s platforms to show how climate action fits into the company’s values. Her work connects local decisions at the manufacturing site with the global community of musicians who rely on SABIAN products.
Mina sees climate communication as an ongoing conversation rather than a one time campaign. By sharing updates regularly and inviting feedback, she helps SABIAN stay accountable to its goals while inspiring others to consider how climate action fits into their own creative or business journeys.
International Women’s Day 2023
#LeadingTheChange
Mina sees climate communication as an ongoing conversation rather than a one time campaign. By sharing updates regularly and inviting feedback, she helps SABIAN stay accountable to its goals while inspiring others to consider how climate action fits into their own creative or business journeys.