Greg MacPherson and his team have committed to a 60 percent reduction in greenhouse gas emissions below 2021 levels by 2028.
In the interview, Greg reflects on how joining GENB helped his team understand their footprint, identify practical changes, and access support to move from awareness to action. He notes that clients are increasingly interested in how their advisors are responding to climate change and sees the target as part of leading by example.
By improving office efficiency, reducing unnecessary travel, and looking at smarter purchasing decisions, Greg and his team are beginning to turn their long term target into concrete steps. The GENB framework helps them track progress and stay accountable over time.
Greg hopes that other small professional offices will see that it is possible to take meaningful climate action without losing focus on client service, and that setting a clear target can guide everyday decisions.
Greg hopes that other small professional offices will see that it is possible to take meaningful climate action without losing focus on client service, and that setting a clear target can guide everyday decisions.